A Cloud Rosetta Stone?

The tech industry is incredibly innovative—in technology. But I am always stunned by the industry’s periodic lack of imagination when it comes to tech marketing. Here’s what usually happens: Someone introduces a fundamentally new idea and coins a phrase around it. Then everyone else just piles on and muddies the water, to the point where you need a Rosetta Stone or a decoder ring to be able to work out what is really being said.
Source: Technology