Twitch Metrics New Barometer For Success As 'Call Of Duty: Advanced Warfare' Boasts 6 Million Viewers

Now that Amazon’s Twitch has become pretty much ubiquitous in the video game space, with built-in streaming and viewing functionality embedded in PCs, smartphones, and modern consoles, publishers are increasingly using it to publicize their titles. Now it’s about more than hard sales; it’s about mindshare and viewership. And it’s working very much in Activision’s favor.
Source: Technology