Black Friday 2014 online sales grew 20.6% over Black Friday 2013, driven by mobile shopping, promotions, and email marketing. This makes it the biggest day in US e-commerce ever. Mobile accounted for a third of sales and social was negligible in driving online sales.
Source: Technology
Author
Harry Joiner
“… a dominant recruiter in the client-side multichannel ecommerce space …” — SearchEngineWatch.com