iPad Air 2, Mini 3 Impress But Maintaining Market Share An Uphill Slog For Apple

Apple’s dominance in the tablet market is unquestionable. The company broke open a category with massive market appeal and still commands a sizable lead over Android and Windows offerings. Tablet PCs were around long before the first iPad but giving credit where it’s due, Apple engineered a tablet and ecosystem that delivered the kind of user experience that started a market explosion. Back in the day, Apple was engaged in true innovation. Today, however, the Cupertino outfit is seemingly caught in a cycle of iteration, and they’re paying for it little by little with market share.
Source: Technology