Can Predictive Technology Make Us Less Predictable?

Over at the NY Times, Anna North asks if we can become more creative by using an unusual search engine called Yossarian that purports to help us see things in new ways—ways that go beyond the predictable associations we’re inclined to make when thinking about people, things, ideas, events, etc. What fascinates me about this possibility is that in order for it to be true, prediction needs to be the antidote to predictability. Without inferring where your mind is prone to wandering, neither a person nor an algorithm stands a chance of presenting something to you in a new light.
Source: Technology