According to a 2013 report by Accenture, only one in 10 marketing and IT executives say collaboration between CIOs and CMOs is at the right level. That may sound surprising, but when you consider that CMOs are projected to spend more on information technology and analytics than CIOs by 2017, it probably shouldn’t be.
Source: Technology
Author
Harry Joiner
“… a dominant recruiter in the client-side multichannel ecommerce space …” — SearchEngineWatch.com