The company has been trying to boost user engagement, increase unique user count and monetize its content more effectively. While it was successful in boosting its unique mobile user count from 200 million in Q2 2012 to over 450 million in Q2 2014, its ad revenues have yet to gain any traction. In order to monetize the increasing user count, the company is now focusing on attracting more advertisers to its platform, and boosting its monetization rate.
Source: Markets
Author
Harry Joiner
“… a dominant recruiter in the client-side multichannel ecommerce space …” — SearchEngineWatch.com