Apple 180: The iWatch Is At The Center Of A Whirlwind 6 Months For Cook And Company

Earlier this month, at Apple’s Worldwide Developers Conference, the company made a series of announcements that many considered an “about face” from prior practice. In some fundamental ways, Apple has opened up its mobile operating system to more customization and modification than at any time in the prior 7 years. This new philosophy coincides with a yet-to-be-seen product lineup that Apple’s senior vice president Eddy Cue has called the best in his 25 years at the company. The intersection of the new openness with Apple’s forthcoming devices is the most important shift of the Tim Cook era. It will determine whether Apple is poised to retain its spot as the world’s most valuable company and, in some ways more importantly, its reputation as the leading innovator in the mobile era.
Source: Technology